{"id":84031,"date":"2020-07-21T09:34:26","date_gmt":"2020-07-21T17:34:26","guid":{"rendered":"https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//www.yesmagazine.org/wp-json/wp/v2/article/84031//?post_type=article&#038;p=84031"},"modified":"2020-07-21T09:34:28","modified_gmt":"2020-07-21T17:34:28","slug":"carbon-footprint-big-oil","status":"publish","type":"article","link":"https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//www.yesmagazine.org/wp-json/wp/v2/article/84031//environment/wp-json/wp/v2/article/84031//2020/wp-json/wp/v2/article/84031//07/wp-json/wp/v2/article/84031//21/wp-json/wp/v2/article/84031//carbon-footprint-big-oil","title":{"rendered":"A Brief (and Frustrating) History of the Carbon Footprint"},"content":{"rendered":"/wp-json/wp/v2/article/84031/n<figure class=/wp-json/wp/v2/article/84031/"wp-block-image size-large/wp-json/wp/v2/article/84031/"><img data-recalc-dims=/wp-json/wp/v2/article/84031/"1/wp-json/wp/v2/article/84031/" 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https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//i0.wp.com/wp-json/wp/v2/article/84031//www.yesmagazine.org/wp-json/wp/v2/article/84031//wp-content/wp-json/wp/v2/article/84031//uploads/wp-json/wp/v2/article/84031//2020/wp-json/wp/v2/article/84031//07/wp-json/wp/v2/article/84031//lazarovic-mvp-blame-shifting-1.jpeg?w=1400&amp;quality=90&amp;ssl=1 1400w/wp-json/wp/v2/article/84031/" sizes=/wp-json/wp/v2/article/84031/"(max-width: 1024px) 100vw, 1024px/wp-json/wp/v2/article/84031/" /wp-json/wp/v2/article/84031//></wp-json/wp/v2/article/84031//figure>/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n<p>I/wp-json/wp/v2/article/84031/u2019ve long fretted about the personal change/wp-json/wp/v2/article/84031//system change debate, worried that the weight was unevenly born by individuals even though I strongly believe the former is a necessary catalyst for the latter. But maybe I/wp-json/wp/v2/article/84031/u2019m J.K. Rowling-level wrong. Maybe we can skip the skipping straws and go straight to&nbsp;<a href=/wp-json/wp/v2/article/84031/"https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//mvp.substack.com/wp-json/wp/v2/article/84031//p/wp-json/wp/v2/article/84031//fix-it-dont-nix-it/wp-json/wp/v2/article/84031/">table-flipping</wp-json/wp/v2/article/84031//a>&nbsp;the system. At least, that/wp-json/wp/v2/article/84031/u2019s how I feel this week, after learning that yet another term I use frequently is actually&nbsp;<a href=/wp-json/wp/v2/article/84031/"https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//mashable.com/wp-json/wp/v2/article/84031//feature/wp-json/wp/v2/article/84031//carbon-footprint-pr-campaign-sham/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031/">BP propaganda</wp-json/wp/v2/article/84031//a>, designed to push responsibility for the burning of the planet onto consumers, onto the already overweighted side of personal responsibility. That phrase:&nbsp;<strong>carbon footprint</wp-json/wp/v2/article/84031//strong>.</wp-json/wp/v2/article/84031//p>/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n<p>I/wp-json/wp/v2/article/84031/u2019ve long known that oil was behind messaging to shift carbon emissions from&nbsp;<em>their effing problem</wp-json/wp/v2/article/84031//em>&nbsp;to&nbsp;<em><a href=/wp-json/wp/v2/article/84031/"https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//www.shell.us/wp-json/wp/v2/article/84031//motorist/wp-json/wp/v2/article/84031//together-we-are-a-force-for-good.html/wp-json/wp/v2/article/84031/">our collective challenge</wp-json/wp/v2/article/84031//a></wp-json/wp/v2/article/84031//em>, but the fact that&nbsp;<a href=/wp-json/wp/v2/article/84031/"https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//mashable.com/wp-json/wp/v2/article/84031//feature/wp-json/wp/v2/article/84031//carbon-footprint-pr-campaign-sham/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031/">BP literally designed the metric by which we measure our personal emissions is deepwater insidious</wp-json/wp/v2/article/84031//a>. /wp-json/wp/v2/article/84031/u201cIt/wp-json/wp/v2/article/84031/u2019s time to go on a low-carbon diet,/wp-json/wp/v2/article/84031/u201d they said. All that extremely important work done by well-meaning organizations to make people consider the emissions in their daily lives is somehow covered in the slick of nefarious spin. Yes, big polluters and their PR trolls have forced other words into the vernacular, but this one feels, well, personal. It/wp-json/wp/v2/article/84031/u2019s literally&nbsp;<em>my</wp-json/wp/v2/article/84031//em>&nbsp;carbon footprint. How dare a shill have made it up and stuck it inside my brain?</wp-json/wp/v2/article/84031//p>/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n<figure class=/wp-json/wp/v2/article/84031/"wp-block-image size-large/wp-json/wp/v2/article/84031/"><img decoding=/wp-json/wp/v2/article/84031/"async/wp-json/wp/v2/article/84031/" width=/wp-json/wp/v2/article/84031/"1024/wp-json/wp/v2/article/84031/" height=/wp-json/wp/v2/article/84031/"1024/wp-json/wp/v2/article/84031/" src=/wp-json/wp/v2/article/84031/"data:image/wp-json/wp/v2/article/84031//svg+xml,&lt;svg xmlns=&quot;http:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//www.w3.org/wp-json/wp/v2/article/84031//2000/wp-json/wp/v2/article/84031//svg&quot; viewBox=&quot;0 0 1024 1024&quot;&gt;&lt;/wp-json/wp/v2/article/84031//svg&gt;/wp-json/wp/v2/article/84031/" 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https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//i0.wp.com/wp-json/wp/v2/article/84031//www.yesmagazine.org/wp-json/wp/v2/article/84031//wp-content/wp-json/wp/v2/article/84031//uploads/wp-json/wp/v2/article/84031//2020/wp-json/wp/v2/article/84031//07/wp-json/wp/v2/article/84031//lazarovic-mvp-blame-shifting-2.jpeg?w=1400&amp;quality=90&amp;ssl=1 1400w/wp-json/wp/v2/article/84031/" sizes=/wp-json/wp/v2/article/84031/"(max-width: 1024px) 100vw, 1024px/wp-json/wp/v2/article/84031/" /wp-json/wp/v2/article/84031//></wp-json/wp/v2/article/84031//noscript></wp-json/wp/v2/article/84031//figure>/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n<p>Perhaps the bigger issue is that the phrase has burrowed deep in our soles. It/wp-json/wp/v2/article/84031/u2019s so successful. We/wp-json/wp/v2/article/84031/u2019re all constantly and unscientifically toting up our emissions/wp-json/wp/v2/article/84031/u2014the thermostat too high, the flights too copious. Somehow we all feel that the crisis is our fault. We feel hot shame and deep guilt when, in full knowledge of the crisis but without much power to stop it, we partake of indulgences such as travel or overconsumption. Which is not to say that we shouldn/wp-json/wp/v2/article/84031/u2019t reduce our own emissions and eschew waste (of course we should!). It/wp-json/wp/v2/article/84031/u2019s just that this is the father of all guilt trips, actively foisted on us by an industry that has the power to do so much more than we, as individuals, can.&nbsp;</wp-json/wp/v2/article/84031//p>/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n<p>In a sense, the deck was ever stacked. Original sin. We have been told we are weak and imperfect creatures time and time again. 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data-recalc-dims=/wp-json/wp/v2/article/84031/"1/wp-json/wp/v2/article/84031/" decoding=/wp-json/wp/v2/article/84031/"async/wp-json/wp/v2/article/84031/" width=/wp-json/wp/v2/article/84031/"1024/wp-json/wp/v2/article/84031/" height=/wp-json/wp/v2/article/84031/"1024/wp-json/wp/v2/article/84031/" src=/wp-json/wp/v2/article/84031/"https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//i0.wp.com/wp-json/wp/v2/article/84031//www.yesmagazine.org/wp-json/wp/v2/article/84031//wp-content/wp-json/wp/v2/article/84031//uploads/wp-json/wp/v2/article/84031//2020/wp-json/wp/v2/article/84031//07/wp-json/wp/v2/article/84031//lazarovic-mvp-blame-shifting-3.jpeg?resize=1024%2C1024&#038;quality=45&#038;ssl=1/wp-json/wp/v2/article/84031/" alt=/wp-json/wp/v2/article/84031/"/wp-json/wp/v2/article/84031/" class=/wp-json/wp/v2/article/84031/"lazyload wp-image-84035/wp-json/wp/v2/article/84031/" srcset=/wp-json/wp/v2/article/84031/"https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//i0.wp.com/wp-json/wp/v2/article/84031//www.yesmagazine.org/wp-json/wp/v2/article/84031//wp-content/wp-json/wp/v2/article/84031//uploads/wp-json/wp/v2/article/84031//2020/wp-json/wp/v2/article/84031//07/wp-json/wp/v2/article/84031//lazarovic-mvp-blame-shifting-3.jpeg?resize=1024%2C1024&amp;quality=45&amp;ssl=1 1024w, https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//i0.wp.com/wp-json/wp/v2/article/84031//www.yesmagazine.org/wp-json/wp/v2/article/84031//wp-content/wp-json/wp/v2/article/84031//uploads/wp-json/wp/v2/article/84031//2020/wp-json/wp/v2/article/84031//07/wp-json/wp/v2/article/84031//lazarovic-mvp-blame-shifting-3.jpeg?resize=300%2C300&amp;quality=90&amp;ssl=1 300w, 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https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//i0.wp.com/wp-json/wp/v2/article/84031//www.yesmagazine.org/wp-json/wp/v2/article/84031//wp-content/wp-json/wp/v2/article/84031//uploads/wp-json/wp/v2/article/84031//2020/wp-json/wp/v2/article/84031//07/wp-json/wp/v2/article/84031//lazarovic-mvp-blame-shifting-3.jpeg?resize=175%2C175&amp;quality=90&amp;ssl=1 175w, https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//i0.wp.com/wp-json/wp/v2/article/84031//www.yesmagazine.org/wp-json/wp/v2/article/84031//wp-content/wp-json/wp/v2/article/84031//uploads/wp-json/wp/v2/article/84031//2020/wp-json/wp/v2/article/84031//07/wp-json/wp/v2/article/84031//lazarovic-mvp-blame-shifting-3.jpeg?resize=120%2C120&amp;quality=90&amp;ssl=1 120w, https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//i0.wp.com/wp-json/wp/v2/article/84031//www.yesmagazine.org/wp-json/wp/v2/article/84031//wp-content/wp-json/wp/v2/article/84031//uploads/wp-json/wp/v2/article/84031//2020/wp-json/wp/v2/article/84031//07/wp-json/wp/v2/article/84031//lazarovic-mvp-blame-shifting-3.jpeg?resize=40%2C40&amp;quality=90&amp;ssl=1 40w, https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//i0.wp.com/wp-json/wp/v2/article/84031//www.yesmagazine.org/wp-json/wp/v2/article/84031//wp-content/wp-json/wp/v2/article/84031//uploads/wp-json/wp/v2/article/84031//2020/wp-json/wp/v2/article/84031//07/wp-json/wp/v2/article/84031//lazarovic-mvp-blame-shifting-3.jpeg?resize=412%2C412&amp;quality=90&amp;ssl=1 412w, https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//i0.wp.com/wp-json/wp/v2/article/84031//www.yesmagazine.org/wp-json/wp/v2/article/84031//wp-content/wp-json/wp/v2/article/84031//uploads/wp-json/wp/v2/article/84031//2020/wp-json/wp/v2/article/84031//07/wp-json/wp/v2/article/84031//lazarovic-mvp-blame-shifting-3.jpeg?resize=270%2C270&amp;quality=90&amp;ssl=1 270w, https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//i0.wp.com/wp-json/wp/v2/article/84031//www.yesmagazine.org/wp-json/wp/v2/article/84031//wp-content/wp-json/wp/v2/article/84031//uploads/wp-json/wp/v2/article/84031//2020/wp-json/wp/v2/article/84031//07/wp-json/wp/v2/article/84031//lazarovic-mvp-blame-shifting-3.jpeg?resize=200%2C200&amp;quality=90&amp;ssl=1 200w, https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//i0.wp.com/wp-json/wp/v2/article/84031//www.yesmagazine.org/wp-json/wp/v2/article/84031//wp-content/wp-json/wp/v2/article/84031//uploads/wp-json/wp/v2/article/84031//2020/wp-json/wp/v2/article/84031//07/wp-json/wp/v2/article/84031//lazarovic-mvp-blame-shifting-3.jpeg?resize=250%2C250&amp;quality=90&amp;ssl=1 250w, https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//i0.wp.com/wp-json/wp/v2/article/84031//www.yesmagazine.org/wp-json/wp/v2/article/84031//wp-content/wp-json/wp/v2/article/84031//uploads/wp-json/wp/v2/article/84031//2020/wp-json/wp/v2/article/84031//07/wp-json/wp/v2/article/84031//lazarovic-mvp-blame-shifting-3.jpeg?resize=24%2C24&amp;quality=90&amp;ssl=1 24w, https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//i0.wp.com/wp-json/wp/v2/article/84031//www.yesmagazine.org/wp-json/wp/v2/article/84031//wp-content/wp-json/wp/v2/article/84031//uploads/wp-json/wp/v2/article/84031//2020/wp-json/wp/v2/article/84031//07/wp-json/wp/v2/article/84031//lazarovic-mvp-blame-shifting-3.jpeg?resize=36%2C36&amp;quality=90&amp;ssl=1 36w, https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//i0.wp.com/wp-json/wp/v2/article/84031//www.yesmagazine.org/wp-json/wp/v2/article/84031//wp-content/wp-json/wp/v2/article/84031//uploads/wp-json/wp/v2/article/84031//2020/wp-json/wp/v2/article/84031//07/wp-json/wp/v2/article/84031//lazarovic-mvp-blame-shifting-3.jpeg?resize=48%2C48&amp;quality=90&amp;ssl=1 48w, https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//i0.wp.com/wp-json/wp/v2/article/84031//www.yesmagazine.org/wp-json/wp/v2/article/84031//wp-content/wp-json/wp/v2/article/84031//uploads/wp-json/wp/v2/article/84031//2020/wp-json/wp/v2/article/84031//07/wp-json/wp/v2/article/84031//lazarovic-mvp-blame-shifting-3.jpeg?resize=600%2C600&amp;quality=90&amp;ssl=1 600w, https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//i0.wp.com/wp-json/wp/v2/article/84031//www.yesmagazine.org/wp-json/wp/v2/article/84031//wp-content/wp-json/wp/v2/article/84031//uploads/wp-json/wp/v2/article/84031//2020/wp-json/wp/v2/article/84031//07/wp-json/wp/v2/article/84031//lazarovic-mvp-blame-shifting-3.jpeg?resize=100%2C100&amp;quality=90&amp;ssl=1 100w, https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//i0.wp.com/wp-json/wp/v2/article/84031//www.yesmagazine.org/wp-json/wp/v2/article/84031//wp-content/wp-json/wp/v2/article/84031//uploads/wp-json/wp/v2/article/84031//2020/wp-json/wp/v2/article/84031//07/wp-json/wp/v2/article/84031//lazarovic-mvp-blame-shifting-3.jpeg?w=1400&amp;quality=90&amp;ssl=1 1400w/wp-json/wp/v2/article/84031/" sizes=/wp-json/wp/v2/article/84031/"(max-width: 1024px) 100vw, 1024px/wp-json/wp/v2/article/84031/" /wp-json/wp/v2/article/84031//></wp-json/wp/v2/article/84031//noscript></wp-json/wp/v2/article/84031//figure>/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n<p><em>We/wp-json/wp/v2/article/84031/u2019re in this together</wp-json/wp/v2/article/84031//em>&nbsp;is the collective Big Oil ethos, now permeated across media and minds. Except we/wp-json/wp/v2/article/84031/u2019re not.&nbsp;<a href=/wp-json/wp/v2/article/84031/"https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//www.nytimes.com/wp-json/wp/v2/article/84031//2020/wp-json/wp/v2/article/84031//07/wp-json/wp/v2/article/84031//12/wp-json/wp/v2/article/84031//climate/wp-json/wp/v2/article/84031//oil-fracking-bankruptcy-methane-executive-pay.html/wp-json/wp/v2/article/84031/">Fracking firms fail us, and their CEOs get huge payouts</wp-json/wp/v2/article/84031//a>. Their calumny is so great that they/wp-json/wp/v2/article/84031/u2019ve punted the responsibility onto us and we/wp-json/wp/v2/article/84031/u2019ve barely noticed that sly shirking. And now, as the tides turn in every way, from polls that speak to overwhelming public desire for green recovery to studies that show green fiscal stimulus is the most viable way out of this mess,&nbsp;<a href=/wp-json/wp/v2/article/84031/"https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//www.energypolicytracker.org/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031/">the bailouts continue</wp-json/wp/v2/article/84031//a>, largely unchecked.&nbsp;</wp-json/wp/v2/article/84031//p>/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n<p>What/wp-json/wp/v2/article/84031/u2019s an average, carbon-farting human to do? Light that burning pile of foisted responsibility and toss it back over the fence. If I sound irate, it/wp-json/wp/v2/article/84031/u2019s because I am. Just kidding, I meditate now.&nbsp;</wp-json/wp/v2/article/84031//p>/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n<h3 class=/wp-json/wp/v2/article/84031/"wp-block-heading/wp-json/wp/v2/article/84031/">THIS WEEK</wp-json/wp/v2/article/84031//h3>/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n<p>Have you internalized responsibility for it all? What spin have you absorbed, and what do you do to push back against it?&nbsp;<a href=/wp-json/wp/v2/article/84031/"mailto:sarah@minimumviableplanet.com/wp-json/wp/v2/article/84031/">Please, tell me about it</wp-json/wp/v2/article/84031//a>!</wp-json/wp/v2/article/84031//p>/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n<h3 class=/wp-json/wp/v2/article/84031/"wp-block-heading/wp-json/wp/v2/article/84031/">PEOPLE DANCING</wp-json/wp/v2/article/84031//h3>/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n<figure class=/wp-json/wp/v2/article/84031/"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter/wp-json/wp/v2/article/84031/"><div class=/wp-json/wp/v2/article/84031/"wp-block-embed__wrapper/wp-json/wp/v2/article/84031/">/wp-json/wp/v2/article/84031/n<div class=/wp-json/wp/v2/article/84031/"lazy-embed lazy-embed--ssr embed-twitter-com/wp-json/wp/v2/article/84031/"/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/t/wp-json/wp/v2/article/84031/t/wp-json/wp/v2/article/84031/t/wp-json/wp/v2/article/84031/t/wp-json/wp/v2/article/84031/tstyle=/wp-json/wp/v2/article/84031/"/wp-json/wp/v2/article/84031/"/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/t/wp-json/wp/v2/article/84031/t/wp-json/wp/v2/article/84031/t/wp-json/wp/v2/article/84031/t/wp-json/wp/v2/article/84031/tdata-url=/wp-json/wp/v2/article/84031/"https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//twitter.com/wp-json/wp/v2/article/84031//communistbops/wp-json/wp/v2/article/84031//status/wp-json/wp/v2/article/84031//1283485887586869254?s=20/wp-json/wp/v2/article/84031/">/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/t/wp-json/wp/v2/article/84031/t/wp-json/wp/v2/article/84031/t/wp-json/wp/v2/article/84031/t<blockquote class=/wp-json/wp/v2/article/84031/"twitter-tweet/wp-json/wp/v2/article/84031/" data-width=/wp-json/wp/v2/article/84031/"550/wp-json/wp/v2/article/84031/" data-dnt=/wp-json/wp/v2/article/84031/"true/wp-json/wp/v2/article/84031/"><p lang=/wp-json/wp/v2/article/84031/"en/wp-json/wp/v2/article/84031/" dir=/wp-json/wp/v2/article/84031/"ltr/wp-json/wp/v2/article/84031/">in da club &#8211; 50 cent <a href=/wp-json/wp/v2/article/84031/"https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//t.co/wp-json/wp/v2/article/84031//FWu3wOnp3J/wp-json/wp/v2/article/84031/">pic.twitter.com/wp-json/wp/v2/article/84031//FWu3wOnp3J</wp-json/wp/v2/article/84031//a></wp-json/wp/v2/article/84031//p>&mdash; soviet soldiers dancing (@communistbops) <a href=/wp-json/wp/v2/article/84031/"https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//twitter.com/wp-json/wp/v2/article/84031//communistbops/wp-json/wp/v2/article/84031//status/wp-json/wp/v2/article/84031//1283485887586869254?ref_src=twsrc%5Etfw/wp-json/wp/v2/article/84031/">July 15, 2020</wp-json/wp/v2/article/84031//a></wp-json/wp/v2/article/84031//blockquote>/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/t/wp-json/wp/v2/article/84031/t/wp-json/wp/v2/article/84031/t/wp-json/wp/v2/article/84031/t</wp-json/wp/v2/article/84031//div>/wp-json/wp/v2/article/84031/n</wp-json/wp/v2/article/84031//div></wp-json/wp/v2/article/84031//figure>/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n<p>Hope you are safe and healthy. Have a wonderful week,<br>Sarah</wp-json/wp/v2/article/84031//p>/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n<p>P.S.&nbsp;<em><em>If you like this newsletter, share it if you are so inclined. Or heart it. And if you hate it,&nbsp;<a href=/wp-json/wp/v2/article/84031/"mailto:sarah@minimumviableplanet.com/wp-json/wp/v2/article/84031/">tell me how to better it</wp-json/wp/v2/article/84031//a>. Thank you thank you!</wp-json/wp/v2/article/84031//em> </wp-json/wp/v2/article/84031//em></wp-json/wp/v2/article/84031//p>/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/n<p>P.P.S. <em>This is&nbsp;my newsletter for the week of July 16, 2020, published in partnership with YES! ÎÞÂëÊÓƵ You can sign up to get Minimum Viable Planet newsletter emailed directly to you at&nbsp;<a rel=/wp-json/wp/v2/article/84031/"noreferrer noopener/wp-json/wp/v2/article/84031/" href=/wp-json/wp/v2/article/84031/"https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//mvp.substack.com/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031/" target=/wp-json/wp/v2/article/84031/"_blank/wp-json/wp/v2/article/84031/">https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//mvp.substack.com/wp-json/wp/v2/article/84031//</wp-json/wp/v2/article/84031//a>.</wp-json/wp/v2/article/84031//em> </wp-json/wp/v2/article/84031//p>/wp-json/wp/v2/article/84031/n","protected":false},"excerpt":{"rendered":"<p>/wp-json/wp/v2/article/84031/u201cMinimum Viable Planet/wp-json/wp/v2/article/84031/u201d is a weeklyish commentary about climateish stuff, and how to keep it together in a world gone mad. This week, on blame-shifting.</wp-json/wp/v2/article/84031//p>/wp-json/wp/v2/article/84031/n","protected":false},"author":16,"featured_media":84036,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"single-article-no-featured-img.php","format":"standard","categories":[6,281],"tags":[783,865],"article-type":[],"master-category":[464],"special-series":[],"type-of-work":[],"class_list":["post-84031","article","type-article","status-publish","format-standard","has-post-thumbnail","hentry","category-environment","category-climate","tag-minimum-viable-planet","tag-carbon-footprint","master-category-environment"],"acf":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//yoast.com/wp-json/wp/v2/article/84031//wordpress/wp-json/wp/v2/article/84031//plugins/wp-json/wp/v2/article/84031//seo/wp-json/wp/v2/article/84031// -->/wp-json/wp/v2/article/84031/n<title>A Brief (and Frustrating) History of the Carbon Footprint - YES! Magazine Solutions Journalism</wp-json/wp/v2/article/84031//title>/wp-json/wp/v2/article/84031/n<meta name=/wp-json/wp/v2/article/84031/"description/wp-json/wp/v2/article/84031/" content=/wp-json/wp/v2/article/84031/"/wp-json/wp/v2/article/84031/u201cMinimum Viable Planet/wp-json/wp/v2/article/84031/u201d is a weeklyish commentary about climateish stuff, and how to keep it together in a world gone mad. This week, on blame-shifting./wp-json/wp/v2/article/84031/" /wp-json/wp/v2/article/84031//>/wp-json/wp/v2/article/84031/n<meta name=/wp-json/wp/v2/article/84031/"robots/wp-json/wp/v2/article/84031/" content=/wp-json/wp/v2/article/84031/"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1/wp-json/wp/v2/article/84031/" /wp-json/wp/v2/article/84031//>/wp-json/wp/v2/article/84031/n<link rel=/wp-json/wp/v2/article/84031/"canonical/wp-json/wp/v2/article/84031/" href=/wp-json/wp/v2/article/84031/"https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//www.yesmagazine.org/wp-json/wp/v2/article/84031//environment/wp-json/wp/v2/article/84031//2020/wp-json/wp/v2/article/84031//07/wp-json/wp/v2/article/84031//21/wp-json/wp/v2/article/84031//carbon-footprint-big-oil/wp-json/wp/v2/article/84031/" /wp-json/wp/v2/article/84031//>/wp-json/wp/v2/article/84031/n<meta property=/wp-json/wp/v2/article/84031/"og:locale/wp-json/wp/v2/article/84031/" content=/wp-json/wp/v2/article/84031/"en_US/wp-json/wp/v2/article/84031/" /wp-json/wp/v2/article/84031//>/wp-json/wp/v2/article/84031/n<meta property=/wp-json/wp/v2/article/84031/"og:type/wp-json/wp/v2/article/84031/" content=/wp-json/wp/v2/article/84031/"article/wp-json/wp/v2/article/84031/" /wp-json/wp/v2/article/84031//>/wp-json/wp/v2/article/84031/n<meta property=/wp-json/wp/v2/article/84031/"og:title/wp-json/wp/v2/article/84031/" content=/wp-json/wp/v2/article/84031/"Commentary | A Brief (and Frustrating) History of the Carbon Footprint/wp-json/wp/v2/article/84031/" /wp-json/wp/v2/article/84031//>/wp-json/wp/v2/article/84031/n<meta property=/wp-json/wp/v2/article/84031/"og:description/wp-json/wp/v2/article/84031/" content=/wp-json/wp/v2/article/84031/"/wp-json/wp/v2/article/84031/u201cMinimum Viable Planet/wp-json/wp/v2/article/84031/u201d is a weeklyish commentary about climateish stuff, and how to keep it together in a world gone mad. This week, on blame-shifting./wp-json/wp/v2/article/84031/" /wp-json/wp/v2/article/84031//>/wp-json/wp/v2/article/84031/n<meta property=/wp-json/wp/v2/article/84031/"og:url/wp-json/wp/v2/article/84031/" content=/wp-json/wp/v2/article/84031/"https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//www.yesmagazine.org/wp-json/wp/v2/article/84031//environment/wp-json/wp/v2/article/84031//2020/wp-json/wp/v2/article/84031//07/wp-json/wp/v2/article/84031//21/wp-json/wp/v2/article/84031//carbon-footprint-big-oil/wp-json/wp/v2/article/84031/" /wp-json/wp/v2/article/84031//>/wp-json/wp/v2/article/84031/n<meta property=/wp-json/wp/v2/article/84031/"og:site_name/wp-json/wp/v2/article/84031/" content=/wp-json/wp/v2/article/84031/"YES! Magazine/wp-json/wp/v2/article/84031/" /wp-json/wp/v2/article/84031//>/wp-json/wp/v2/article/84031/n<meta property=/wp-json/wp/v2/article/84031/"article:publisher/wp-json/wp/v2/article/84031/" content=/wp-json/wp/v2/article/84031/"https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//www.facebook.com/wp-json/wp/v2/article/84031//yesmagazine/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031/" /wp-json/wp/v2/article/84031//>/wp-json/wp/v2/article/84031/n<meta property=/wp-json/wp/v2/article/84031/"article:modified_time/wp-json/wp/v2/article/84031/" content=/wp-json/wp/v2/article/84031/"2020-07-21T17:34:28+00:00/wp-json/wp/v2/article/84031/" /wp-json/wp/v2/article/84031//>/wp-json/wp/v2/article/84031/n<meta property=/wp-json/wp/v2/article/84031/"og:image/wp-json/wp/v2/article/84031/" content=/wp-json/wp/v2/article/84031/"https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//i0.wp.com/wp-json/wp/v2/article/84031//www.yesmagazine.org/wp-json/wp/v2/article/84031//wp-content/wp-json/wp/v2/article/84031//uploads/wp-json/wp/v2/article/84031//2020/wp-json/wp/v2/article/84031//07/wp-json/wp/v2/article/84031//lazarovic-mvp-blame-shifting-primary.jpg?fit=1400%2C840&quality=90&ssl=1/wp-json/wp/v2/article/84031/" /wp-json/wp/v2/article/84031//>/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/t<meta property=/wp-json/wp/v2/article/84031/"og:image:width/wp-json/wp/v2/article/84031/" content=/wp-json/wp/v2/article/84031/"1400/wp-json/wp/v2/article/84031/" /wp-json/wp/v2/article/84031//>/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/t<meta property=/wp-json/wp/v2/article/84031/"og:image:height/wp-json/wp/v2/article/84031/" content=/wp-json/wp/v2/article/84031/"840/wp-json/wp/v2/article/84031/" /wp-json/wp/v2/article/84031//>/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/t<meta property=/wp-json/wp/v2/article/84031/"og:image:type/wp-json/wp/v2/article/84031/" content=/wp-json/wp/v2/article/84031/"image/wp-json/wp/v2/article/84031//jpeg/wp-json/wp/v2/article/84031/" /wp-json/wp/v2/article/84031//>/wp-json/wp/v2/article/84031/n<meta name=/wp-json/wp/v2/article/84031/"twitter:card/wp-json/wp/v2/article/84031/" content=/wp-json/wp/v2/article/84031/"summary_large_image/wp-json/wp/v2/article/84031/" /wp-json/wp/v2/article/84031//>/wp-json/wp/v2/article/84031/n<meta name=/wp-json/wp/v2/article/84031/"twitter:title/wp-json/wp/v2/article/84031/" content=/wp-json/wp/v2/article/84031/"Commentary | A Brief (and Frustrating) History of the Carbon Footprint/wp-json/wp/v2/article/84031/" /wp-json/wp/v2/article/84031//>/wp-json/wp/v2/article/84031/n<meta name=/wp-json/wp/v2/article/84031/"twitter:description/wp-json/wp/v2/article/84031/" content=/wp-json/wp/v2/article/84031/"/wp-json/wp/v2/article/84031/u201cMinimum Viable Planet/wp-json/wp/v2/article/84031/u201d is a weeklyish commentary about climateish stuff, and how to keep it together in a world gone mad. This week, on blame-shifting./wp-json/wp/v2/article/84031/" /wp-json/wp/v2/article/84031//>/wp-json/wp/v2/article/84031/n<meta name=/wp-json/wp/v2/article/84031/"twitter:site/wp-json/wp/v2/article/84031/" content=/wp-json/wp/v2/article/84031/"@yesmagazine/wp-json/wp/v2/article/84031/" /wp-json/wp/v2/article/84031//>/wp-json/wp/v2/article/84031/n<meta name=/wp-json/wp/v2/article/84031/"twitter:label1/wp-json/wp/v2/article/84031/" content=/wp-json/wp/v2/article/84031/"Est. reading time/wp-json/wp/v2/article/84031/" /wp-json/wp/v2/article/84031//>/wp-json/wp/v2/article/84031/n/wp-json/wp/v2/article/84031/t<meta name=/wp-json/wp/v2/article/84031/"twitter:data1/wp-json/wp/v2/article/84031/" content=/wp-json/wp/v2/article/84031/"3 minutes/wp-json/wp/v2/article/84031/" /wp-json/wp/v2/article/84031//>/wp-json/wp/v2/article/84031/n<script type=/wp-json/wp/v2/article/84031/"application/wp-json/wp/v2/article/84031//ld+json/wp-json/wp/v2/article/84031/" class=/wp-json/wp/v2/article/84031/"yoast-schema-graph/wp-json/wp/v2/article/84031/">{/wp-json/wp/v2/article/84031/"@context/wp-json/wp/v2/article/84031/":/wp-json/wp/v2/article/84031/"https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//schema.org/wp-json/wp/v2/article/84031/",/wp-json/wp/v2/article/84031/"@graph/wp-json/wp/v2/article/84031/":[{/wp-json/wp/v2/article/84031/"@type/wp-json/wp/v2/article/84031/":/wp-json/wp/v2/article/84031/"WebPage/wp-json/wp/v2/article/84031/",/wp-json/wp/v2/article/84031/"@id/wp-json/wp/v2/article/84031/":/wp-json/wp/v2/article/84031/"https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//www.yesmagazine.org/wp-json/wp/v2/article/84031//environment/wp-json/wp/v2/article/84031//2020/wp-json/wp/v2/article/84031//07/wp-json/wp/v2/article/84031//21/wp-json/wp/v2/article/84031//carbon-footprint-big-oil/wp-json/wp/v2/article/84031/",/wp-json/wp/v2/article/84031/"url/wp-json/wp/v2/article/84031/":/wp-json/wp/v2/article/84031/"https:/wp-json/wp/v2/article/84031///wp-json/wp/v2/article/84031//www.yesmagazine.org/wp-json/wp/v2/article/84031//environment/wp-json/wp/v2/article/84031//2020/wp-json/wp/v2/article/84031//07/wp-json/wp/v2/article/84031//21/wp-json/wp/v2/article/84031//carbon-footprint-big-oil/wp-json/wp/v2/article/84031/",/wp-json/wp/v2/article/84031/"name/wp-json/wp/v2/article/84031/":/wp-json/wp/v2/article/84031/"A Brief (and Frustrating) History of the Carbon Footprint - YES! 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